NEVER GIVE UP
A tribute shirt for club icon Fernando Ricksen — a Sittard-born fighter whose story reaches far beyond the pitch.
01 — The tribute
More than a shirt.
Fortuna Sittard honoured club icon Fernando Ricksen with a shirt that carries his story: a holographic club badge dissolving into his silhouette, his motto at the neck, and colours nodding to his years at Glasgow Rangers. We shaped the concept, the meaningful details and the campaign that carried it to supporters through portrait, photography and film.
02 — Every detail means something
Holographic badge
Inspired by AS Roma, approved by the KNVB — a first in Dutch professional football.
“Never Give Up”
His motto, at the neck of the shirt. The line that sums up his whole fight.
Rangers colours
Accents nodding to his years at Glasgow Rangers.
Worn vs Ajax & PSV
Five years after his passing, the squad wore the shirt in the Eredivisie.
The full technical drawing — from colour codes to the holographic badge.
03 — The impact
The city carried it.
≈2,000
Shirts sold — a club record in years
13
Countries, high demand from Scotland
€15k
Raised for the ALS Foundation
ESPN
Media incl. Vandaag Inside & 433
04 — Worn by the city
From the dugout to the terraces — supporters in the shirt.
05 — The film
The tribute in motion.
What we delivered
Next project